Just wait a minute, is the language we use helping our cause. I have written on this topic previously. Breaking old habits is easier said than done.
Speaking about education reform. More useful terms could be: rethinking, reframing or what about simply variations of the word "change".
Angela Maiers has her thoughts on this topic too: Nurturing New Ideas: Turning "Yeah, but" into "Yes, how?"
Let's all abandon the notion that school teachers might teach "social media".