Christina Warren wrote:
"Last month, we reported on a survey that found that 84% of social media programs don’t measure return on investment (ROI). The comments in that post indicated that a lot of individuals and businesses want to be able to measure the ROI of their social media strategies and campaigns, but they don’t know where to start."
I like the sound of the concept ROI. It will be a goal in 2010 to:
- research the ROI concept
- assess its applicability to education programs
- translate some of what Christina is saying in this article to make her take on social media ROI a little more generic